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ClearPath for B2B companies.
One unified intelligence layer across marketing, sales, and product. Custom-built at the product by segment grain. Deployed inside your environment. Yours forever.
The pattern in most B2B revenue functions
Marketing has one view of the market. Sales has another. Product has a third. ICP is a paragraph in a deck rather than a working scoring model. Segment maps are aspirational. Reps work whatever list they can pull from ZoomInfo or Apollo, then complain about lead quality. Marketing produces generic content because building segment-specific assets for every named segment is infeasible without an intelligence layer. Competitive positioning is whatever the founder said in the last all-hands. AI tools have made all of this faster without making any of it sharper.
What ClearPath gives a B2B company
ClearPath gives B2B companies a unified intelligence layer across markets, products, segments, and sales execution. One Foundation, custom-built from real buyer signals at the product by segment grain, deployed inside the company's environment. The intelligence drives marketing, sales, and competitive positioning from the same source of truth. Built once, continuously improving, active everywhere a revenue conversation happens.
What a B2B company gets, concretely
- One unified GTM Foundation across every product. Multi-Segment Fit Analysis, Competitive Intelligence, and SEO and AI Visibility, custom-built at the product by segment grain.
- Per-segment activation for every segment that earns it. Buyer Journey Intelligence, Segment Landing Pages, Prospect Best-Fit Modeling, Outreach and Research Forward-Deployed Agents, Social Content Forward-Deployed Agent, and Conference and Event Scoring.
- Marketing and sales aligned by construction. The landing page, the outbound sequence, the rep talk track, and the competitive battle card all draw from the same intelligence layer. No more reconciling three different segment definitions in QBR prep.
- AI tools that have something real to work with. Forward-Deployed Agents operate inside your environment alongside Claude, ChatGPT, Gemini, and Copilot. Generic AI gets generic output; AI on top of ClearPath intelligence produces content grounded in real buyer signal.
- An asset you keep. Deployed inside your firewall. Yours forever. Never externally accessed. Continuously improving as new signals arrive.
Who this is for, specifically
ClearPath fits B2B companies that have a real product, real customers, and a real revenue function, but whose go-to-market motion is no longer matching the size or complexity of the market they are now selling into. Common situations include entering a new segment, launching a new product, repositioning against a new competitive entrant, building a named-account motion for the first time, or reconciling product strategy with what the market is actually pulling for.
How companies typically deploy ClearPath
Companies start by purchasing the Product Foundation tier ($20,000) for one or more products. The Foundation provides the Market Intelligence layer that every downstream activation depends on. Once a product has a Foundation, segments can be activated individually at $30,000 per segment via the Product Segment Activation tier. Both tiers are described in detail on the ClearPath products page. Custom Packages, including Managed Services and Workflow Optimization, are available for companies that want ClearPath to operate the intelligence layer alongside the internal team.
Contact
To explore how ClearPath fits your company, write to mark@clearpathip.com or visit clearpathip.com/contact.